Thursday, May 19, 2011

A shower of awards

For an ad that’s had lots of people taking pot-shots at it, Kerala Tourism’s new commercial, Your Moment is Waiting, has done pretty well. At least in the number of awards it has won. Nine at last count.
 Yes, I know awards don’t necessarily mean an ad campaign has worked. But then, I also believe that awards recognise and celebrate excellence. And excellence tends to go hand-in-hand with results.
After picking up a trio of PATA Gold Awards and a Das goldene Stadttor award, Your Moment is Waiting won four awards at this year’s New York Festivals. Nirvana Films, the ad film’s producer, won a bronze for cinematography and two ‘finalist’ awards for direction and original music. And Stark Communications, which conceived the ad, won a ‘finalist’ award in the travel and tourism category.
In April, Stark also won a bronze Abby Award for Your Moment is Waiting at this year’s Goafest organised by the Advertising Agencies Association of India and The Advertising Club Bombay.
And it’s not over, I suspect. I have this feeling that the film is going to get lots more recognition in the next few weeks. 
Pic courtesy Kerala Tourism

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