Just wondering what happened to the blossoming love between Amitabh Bachchan and Kerala Tourism. Love that could have led to Bachchan becoming Kerala Tourism’s brand ambassador.
For a couple of week’s in March this year, there was great excitement in the media that the Big B was all set to become the ‘face’ of Kerala Tourism. Almost as soon as it was announced, the fledgling relationship was shown a ‘red card’ of sorts by the CPM politburo. Kerala Tourism though was unruffled by the ruckus and maintained that discussion with Bachchan were still on.
Eight months on, there’s no news on the health of the relationship. Even the media seem to have forgotten it.
So was it all just a summer infatuation?