Your moment awaits

God’s Own Country is set to stun the world, again. Your Moment is Waiting, Kerala Tourism’s new ad film will premiere in London next week and going by track records, the film should be exceptional and enchanting, subtle and sensuous.

Travel is about experiences and transformations, and Your Moment is Waiting — it seems — taps into this belief. The film talks about the transformational experiences that people from across the world go through in Kerala.

The premiere in London on Tuesday next (September 21) is expected to be a star-studded event at a hip venue. London, I guess, is a pretty obvious place for the premiere, not in the least because it is Kerala’s largest international inbound market. Following the premiere, Your Moment is Waiting will debut on the big screen during the launch of the film Eat, Pray, Love and will then start airing on television channels around the world.

Developed by the Thiruvananthapuram-based Stark Communications and directed by Prakash Varma of Nirvana Films, Your Moment is Waiting is in keeping with Kerala Tourism’s tradition of staying ahead of the curve. Kerala Tourism is, for instance, India’s first State Tourism Board to do a television commercial — the spectacular Watercolours by God, in 2000. This was followed, in 2004-05 by the more understated Life in a New Light. Both films were directed by Santosh Sivan.

What makes Your Moment is Waiting — shot in Thekkady, Kumarakom, Munnar, Thalassery and Kannur on a budget of about Rs 1 crore — especially interesting is that it has been directed by Prakash Varma who’s especially feted for the Zoo-Zoo ad films he did for Vodafone. I suspect though, that Varma will soon be equally feted for Your Moment is Waiting. Equally interesting is that music for the film has been composed and performed by Senegal’s Baaba Maal.

All in all, I can’t wait to experience Your Moment is Waiting and the outstanding campaign that, I expect, will accompany it.

Picture courtesy Kerala Tourism