I’ve seen Your Moment is Waiting thrice. And what do I say? So I’ll let the goose bumps on my arms do the talking for a moment or two.
Sensuous, exhilarating, earthy, outstanding, surreal, haunting — Kerala Tourism’s new ad film is all these. But it is so much more, much of it indescribable. To borrow from a section introduction in Bearings, a collection of poems by Karthika Nair: “The attempt to capture the kinetic in words is somewhat like freezing a raindrop in mid-air. Before it changes shape. Before it merges with the earth.”
And that is precisely what I feel as I struggle to capture in words the emotions that Your Moment is Waiting arouses.
Stark Communications has always been ahead of the curve on tourism communication. But with this film Stark and Prakash Varma have outdone themselves and taken Kerala Tourism’s brand communication to an entirely new level.
A fitting tribute to God’s Own Country.