Thursday, December 2, 2010


...What the picture above means? To be a little more specific, why are actors Amitabh Bachchan and Mohanlal in the picture and what is it meant to do?
The picture is an ad — that appeared in newspapers on December 1 — for an event called the Grand Kerala Shopping Festival. It’s organised by the Government of Kerala and is intended to turn Kerala into a shoppers paradise that will attract tourists in droves. Launched in 2007, the event is sort of expected to do for tourism and commerce in Kerala what the Dubai Shopping Festival supposedly did for Dubai.
But coming back to the ad. Does it mean that the two actors are going to be shopping in Kerala during the festival? Or are the two characters portrayed by Mohanlal and Bachchan in the film Kandahar involved in promoting the festival? 
Or will Kerala Tourism spring a huge surprise and announce that Bachchan is going to be Kerala Tourism’s brand ambassador.
And then, in today’s papers there’s this ad (the one on the left).
I won’t comment on the grammatical challenges it poses, but it does muddy the waters and raises the question: What is it that these ads are attempting to do?

1 comment:

Mee said...

The cynical mind says celebs try to push a product, the consumer is not a moron after all! Thank God for small mercies:)